The Sales Force of the Future

The Sales Force of the Future

First published in Eyeforpharma on 1st October 2018 What does a truly digitally mature sales force look like and how can companies transform their current force into one? For all its highfalutin talk, progress still plods in many corners of the pharma industry. Many...
The best job in pharma right now? The sales rep

The best job in pharma right now? The sales rep

First published in Eyeforpharma on September 15th, 2018 Every business likes to believe that it knows its customers. We know who and where they are, what they like and what they don’t, and, most important of all, what they need. In the past, we relied on anecdotal...
Why MSLs and sales reps should join forces

Why MSLs and sales reps should join forces

First published in eyeforpharma, 26th June 2018 The case for aligning MSLs with sales reps is strong — if both sides play ball. For all its cons, living in a time of rampant consumerism does have its pros. Customers now have more choice than ever, can largely choose...
Could Behavioural Science Crack Non-Adherence?

Could Behavioural Science Crack Non-Adherence?

Article first published in EyeforPharma on 19 April 2018 The pharmaceutical industry is looking to the field of psychology to answer one its most protracted problems. Non-adherence and non-compliance to medicines are well-documented problems which have been the...
Navigating the path to value

Navigating the path to value

First published on eyeforpharma 27th February 2018. The pharmaceutical industry is on a journey to a brave new world. After long-dominating the medicines space, where it has enjoyed high profits generated from blockbuster drugs, payers are increasingly measuring...